2019-7-18

Culture of Yuexiu

Corporate vision: Build an exceptional international company

        Exceptional

        It defines our company qualitatively. Our business indicators must not only exceed the industry average, but also maintain as the industry’s leader and become the industry’s benchmark. The scope of benchmarking is firstly in the domestic market and ultimately international market.

Corporate mission: return on investments to shareholders, reward employees, and give back to the society

        Return on investments to shareholders:

Emphasize the value of investors. As a state-owned enterprise, the return on investments to shareholders is firstly to return to the country and reflect the ambition of serving the country. At the same time, we are responsible for investors in the capital market, and will return their long-term trust and support with great returns on capital. 

        Reward employees:

        Emphasize the value of employees. To become an organization that fosters talents. The company shall create condition to promote the growth of employees, who then have enough capability to enhance corporate value and self-fulfillment. Employees would get sustainable returns from their contributions to the company. This kind of return is both in material and more meaningful in self-fulfillment. 

        Return on investments to shareholders:

        Emphasize the value of investors. As a state-owned enterprise, the return on investments to shareholders is firstly to return to the country and reflect the ambition of serving the country. At the same time, we are responsible for investors in the capital market, and will return their long-term trust and support with great returns on capital. 

Corporate value: beyond excellence

        “Beyond excellence” reflects a spiritual state of development. By keeping a sense of progress constantly, we continue to improve operational efficiency, improve asset quality and management quality, surpass competitors, surpass ourselves, and finally turn mediocrity to outstanding, turn outstanding into exceptional.